Website Designing

Website Designing

Coventry based The Performance Gap Company offers an array of website designing services that include:

  • Domain Name Selection
  • Domain Hosting
  • Custom Web Design
  • Web Content Management System
  • Royalty Free Website Graphic Stock Images
  • Website Content Writing

Domain Name Selection

"Domain names with a high keyword density make SEO a whole lot easier!"

People are sometimes surprised to learn that spending time researching and then selecting an appropriate domain name for your website can be one of the best SEO techniques available and can have a massive impact on the site's long-term search engine ranking. Most aspects of Website SEO can be viewed as a level playing field, but this one element in particular can be completely unique to you and your website.

The simple fact is that no matter how exclusive or high ranking an inbound link to your website is, your competitor can always get one of equal value. No matter how relevant an article is, your competitor can always write an article of similar Google keyword relevance. Almost every aspect of web optimisation can be duplicated by your competition, except one - Domain Name Selection.

Domain Name Selection

Websites with relevant keyword density in the web domain name can compete alongside and very often outrank competitors' sites which boast more links, better content and a higher Page Rank for that keyword. The importance of choosing a domain name containing the optimum keyword for your business simply cannot be over stated due to the search engines' heavy bias towards keyword optimised domains.

So how do you capitalise on this opportunity? Well if you're launching a new website and you aim to invest in the best SEO techniques to attract visitors, then invest in a keyword optimised domain name. The Performance Gap Company can provide invaluable help and advice regarding domain name selection by using our SEO Keywords research program in conjunction with domain name availability.

If you have an older or more established website then our Website Optimisation program may be more appropriate, although it is still worth researching high-value keyword domains relevant to your market in order to keep your competitors at bay.

Domain Hosting

The Performance Gap Company offers dedicated domain hosting packages from affordable web hosting for personal use to business web hosting to satisfy all commercial bandwidth requirements.

Please contact us at for more information and prices.

Custom Web Design UK

Custom Web Design UK

Coventry based The Performance Gap Company utilises the latest in creative technology to design and develop cutting-edge custom web design in the UK. We specialise in creating visually inspiring website designs that will engage your customers and leave your competitors envious. In our opinion your website is a direct reflection of your company, so you have to put your best foot forward because, as you know, you never get a second chance to make a good first impression.

By incorporating sound website designing principles that focus on ease of navigation, website usability guidelines and smart content layout, our web design team continually strives to provide our clients with a design concept that exceeds industry standards.

Our talented team of professional web site designers specialise in providing complete bespoke solutions starting from a simple online brochure to custom business web design with content management systems and e commerce web design with full shopping cart facilities.

We firmly believe that Website Optimisation using relevant SEO Keywords is absolutely critical for successful Website Performance, and to this end we ensure that every website that we design incorporates The Performance Gap Company's Missing Link website SEO on-page elements.

If you currently have an underperforming website and you are looking to overhaul and redesign the look and feel of it, or if you are planning to embark on a new website project then please contact us first. Website designing doesn't have to cost a fortune and here at The Performance Gap Company, that's what we do best.

Web Content Management System

"The perfect choice for managing your online presence!"

The Performance Gap Company can provide a full-featured web content management system (CMS) that is easy to use, simple to customise, and robust enough to run even the largest of websites.

Umbraco, our ultra-fast and flexible CMS is built on the Microsoft .NET Framework and is highly extensible using industry-standard languages and patterns, easily providing users editing of any type of content with minimum training. Umbraco is an easy to use web content management solution with state of the art flexibility, a user Interface that doesn't need training and 100% integration with Microsoft.NET.

Royalty Free Website Graphic Stock Images

The Performance Gap Company's website image library has access to over seven million royalty-free stock images so we are able to provide an extensive array of refreshing and captivating website graphic images for any website designing projects, in any industry or market.

Royalty-free stock images are extremely cost-effective because the user of the imagery does not have to pay any royalties to the artist or photographer for repeated use. You do not own the copyright of the images, but simply purchase the legal right to use the imagery on your website or on any other printed media. The huge benefit of using stock images is the potential cost saving compared to engaging the services of a professional photographer or graphic designer to create bespoke imagery.

Website Content Writing

"Content is King, don't ever underestimate the value of your website content!"

If you want your website to progress naturally up the search engine rankings without paying for expensive sponsored listings (PPC - Pay per Click), you must first create freshly-written and unique, relevant content. The more quality web copy you have on your site, containing SEO Keywords and phrases, the more chance you have of the search engines finding it, reading it, indexing it and adding it to their cached databases.

Search Engines such as Google, Yahoo and MSN (Bing) like unique web content, especially if it's new, up to date and constantly being added to your site.

Website content writing that is well-composed and incorporates the building blocks of SEO copywriting, as detailed in our Website Performance section, will not only satisfy the search engines but also engage your visitors thus keeping them on your site for longer. Professional website copywriting is incredibly powerful and the longer your visitors stay, the more likely they are to purchase your products and services.

Coventry based The Performance Gap Company provides professional SEO copywriting services that feature the latest Website Optimisation SEO techniques that enable your website to be truly successful.

To find out more about The Performance Gap Company or any of our Website Designing Services please contact us now by emailing: